![]() It is clear, that data itself is being created in such piles that data itself is close to meaningless and information from it is often not too meaningful. Today we live in a data driven, data infested, data diarrhea world where we may plaintively wail: Samuel Taylor Coleridge in his famous poem “The Rime of The Ancient Mariner” has a stanza describing what it is like to be stuck in a salty ocean under a withering sun: Let’s think about the poetry (water) that will resonate versus just the plumbing that focusses only on r elevance. In the world of business we are so fixated on the plumbing of finding the right person at the right place at the right time that we forget that the interaction we deliver will have to be absolutely right and brilliant not to piss of this superbly well located person at the exact right time. The better the “targeting”, the more important the tone, content and quality of the interaction. They recognize that data analysis is just an input to what the true goal is : data informed story telling. People who realize that humans choose with their hearts and use numbers to justify the decisions they make. People who are pragmatic and know sooner or later they are going to have make a decision using the data because rarely will the data provide the answer. People who realize that it is human beings that we are trying to understand and humans are complex. What eradicates the shadow and truly leverages the power of data is not technology but people. ![]() Eliot frames the challenge:īetween the data and the reality falls the shadow. technology platforms, large financial organizations) very few firms can differentiate by leveraging data, just like few companies differentiate today on how they leverage electricity.Īnd even companies with access to world class data often make terrible decisions.īad or Limited Data very rarely are behind bad decisions.īad decisions are primarily a result of individuals not understanding the limits of data.īad decisions occur when individuals do not how to limit the emphasis they place on the data.īad decisions are made when one does not take a holistic and longer term view versus optimizing for the present.Ī stanza from one of my favorite poets. Between memory and reality there are awkward discrepancies, producing a solemn but subtle agitation, an intense but as yet indefinable struggle.No modern organization can compete without data because it fuels algorithms and can illuminate decision making.īut, with the exception of a handful of companies (eg. We begin to suspect that this is an absurd and antiquated world, dark and bright at the same time. ![]() And this gives rise to a strange apprehension about the reality surrounding us. In order to confirm our own existence, we need to take hold of something real, of something most fundamental, and to that end we seek the help of an ancient memory, the memory of a humanity that has lived through every era, a memory clearer and closer to our hearts than anything we might see gazing far into the future. All of us must live within a certain historical era, but this era sinks away from us like a shadow, and we feel we have been abandoned. ![]() People sense that everything about their everyday lives is a little out of order, out of order to a terrifying degree. But until this historical era reaches its culmination, all certainty will remain an exception. Context: In this era, the old things are being swept away and the new things are still being born.
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